IMS Conferences, a division of IMS Research, is pleased to announce that CBS Corporation Chief Research Officer and President of CBS Vision, David Poltrack as well as Verizon Communications, President and CEO Fran Shammo will deliver keynote addresses at “TV 3.0 - Innovations in TV and Content Delivery
.” This is the third TV 3.0 event hosted by IMS Conferences and will take place in Los Angeles, California on December 7th & 8th, 2010 at the Hyatt Regency Century Plaza Hotel in Beverly Hills.
As the TV industry’s foremost expert on consumer and emerging television technology research, David Poltrack monitors all aspects of the national and international video marketplace. As Chief Research Officer of CBS he designed and currently oversees the network’s innovative research center, Television City at the MGM Grand Hotel in Las Vegas, which is also home to the Sony 3D Experience. The facility provides CBS Corp ongoing consumer feedback concerning all programming of the entire Viacom family as well as a number of consumer electronic devices. Poltrack will provide the audience with his views on the future of television, especially with regards to 3D programming and implementation.