Microsoft announces that it has built a world-class video ad serving solution for the Associated Press Online Video Network using MSN Video and Atlas AdManager. AP media-member and customer Web sites will now have the capabilities to sell and deliver local advertisements with local content. This is the first joint solution from MSN and Atlas since the close of the aQuantive Inc. acquisition, marking a major collaborative milestone for Microsoft's newly formed Advertiser and Publisher Solutions Group.

blinkx unveils AdHoc, the first contextually relevant video advertising platform. Just as Google's AdSense transformed advertising on the Text Web, blinkx's AdHoc platform will revolutionize video advertising by matching compelling, customized, TV-style ads to your audience on the Video Web.

Search technology performs two useful functions - finding content, and also matching that content to meaningful, relevant advertising. blinkx's distribution strategy has established it as the de facto standard for video search on the Web, so the natural evolution was to apply that proven technology to the automatic selection of ads. AdHoc leverages blinkx's patented speech-to-text transcription and visual analysis technology to understand video content more thoroughly and effectively than any other service today, and can therefore dynamically place the most pertinent advertising against it.

emuse absolutely have been appointed as a preferred supplier of next-generation interactive advertising services for BT Vision, BT's digital TV service. emuse absolutely and BT will jointly develop, promote and operate the service, working with major brands and their advertising agencies to deliver interactive advertising and other interactive applications on BT Vision.

BT Vision's interactive advertising will showcase a compelling experience on the TV, drawing on the power of broadband to offer high-speed, video-rich advertiser locations that include sophisticated data capture, search and a quick and intuitive response mechanism.

wunderLOOP, a company focused on integrated behavioral advertising and content targeting, has secured funding from top-tier global investors including:

• Klaus Hommels - "European Angel Investor of 2006" (awarded by the universities of Fontainebleau, IESE and St. Gallen)
• Atomico Investments - the investment group whose principal visionary and co-founder is Niklas Zennström, who also co-founded Skype and Joost
• Howard Hartenbaum - acclaimed as top venture capitalist of 2006 in the Forbes Midas List, also General Partner of Draper Richards who was responsible for the founding investment in Skype
• European Founders Fund - the investment fund established by the Samwer brothers, previously founders of Jamba and Alando.de (acquired by eBay Germany)

IMAKE Software & Services, Inc., is unveiling OpenVision version 4.2, its newest generation of products for VOD and IPTV with a release of its highly touted targeted advertising solution, Ad Exchange. IMAKE's Ad Exchange technology has been rigorously tested through the daily targeting of over 200 million banner advertisements. Now, IMAKE is proud to be releasing this product for Open Systems Cable, Telco and Content Providers as an on-demand and IPTV video ad insertion solution with Switched Digital Video ad insertion coming later in 2007. Ad Exchange operates within the current environments in one of two ways: 1) Inserting and appending ads onto content prior to distribution or; 2) loading onto the video servers and by dynamically targeting ads at playback based each session's parameters. In both cases, ads can be targeted based on content characteristics, rotation by dates and location. In the session based targeting, the ads can be targeted based on subscriber profile data and session context data (such as time of day).

Intel Corporation and Omnicom Media Group (OMG), which includes global media agencies OMD Worldwide and PHD Network, today announced a collaboration to develop "10 foot" or large screen advertising templates for Internet-delivered advertising to TVs connected to Intel Viiv technology-based computers. The effort will connect content owners and advertisers to advance how interactive, broadband-delivered advertising is best tailored to specific programming and audiences, and best presented on large screen sizes in TV-like "10 foot" viewing environments.

Packet Vision, the UK-based IPTV advertising specialist, has revealed details of the commercial launch of its delivery platform at IBC2006. Specifically designed for an IPTV environment, the platform offers network operators the first cost-effective and easy way to implement local ad insertion, targeted advertising and interactive advertising.

Packet Vision, the addressable IPTV advertising specialist, has announced that it will commercially launch its new TV advertising delivery platform at the IBC2006 exhibition in Amsterdam, September 8-12 (stand 4.369).

TANDBERG Television announced it will showcase a new on-demand interactive advertising system at NAB2006, booth #SU1164. The dynamic ad placement solution integrates advanced video on-demand (VOD) capabilities with interactive television functionality to deliver compelling advertising experiences tightly embedded in broadcast and VOD programming. Open and standards-based, the TANDBERG Television on-demand interactive advertising solution empowers advertisers to launch and manage advertising campaigns across all delivery platforms and viewing devices. Furthermore, the technology also enables advertisements to be matched according to programming type, geography and demographic data, so the advertisements are strategically targeted to viewers.

TANDBERG Television announced it will unveil an on-demand interactive advertising system at the NCTA National Show 2006, booth #3751. The company's new dynamic ad placement solution integrates advanced video-on-demand (VOD) capabilities with advanced interactive television functionality. It enables operators and programmers to engage subscribers with compelling integrated advertising experiences tightly embedded in broadcast and VOD programming.

Packet Vision, the company behind a pioneering network-based delivery platform for addressable IPTV advertising – an approach that will enable eventual one-to-one communications between TV advertisers and individual viewers – has announced that it has raised a second seed round totaling £1 million (approx USD $1.75 million). All of Packet Vision’s initial angel investors have contributed to the round, including well-known names such as Dr Andrew Rickman, OBE, founder of Bookham Inc who is Packet Vision’s chairman, and Jon Moulton, managing partner of Alchemy Partners. Three new angel investors have also contributed.

TANDBERG Television announced that it is enabling cutting-edge new forms of video-on-demand advertising for Comcast Spotlight, the advertising sales division of Comcast Cable, with TANDBERG Television's AdPoint platform. Comcast Spotlight has begun using AdPoint to manage and automatically place ads in on-demand content delivered to all Comcast Digital Cable customers and markets where video-on-demand (VOD) service is available. The deployment of this advanced technology across Comcast's entire footprint represents a major advancement in how advertising will be delivered to consumers.

Instream, the Video Ad Network announced today that it has emerged from its Beta period as one of the largest sources of managed video advertising inventory on the Internet.

"Some have said there is a shortage of quality in-stream video ad inventory on the Internet -- the truth is there is a shortage of quality managed video ad inventory. Instream aggregates high quality Internet video sites onto the leading video advertising technology platform, forming a new, high quality, high reach, single source for brand advertisers embracing video advertising. We believe that, after the major portals, Instream is the single biggest source of managed video ad inventory on the Internet," said Tom MacIsaac, President and CEO of Instream.

Terayon Communication Systems, Inc. announced the industry's first 'telco-optimized' solution that allows telecommunication service providers to create new advertising revenue streams to support their ambitious rollout of IPTV (Internet Protocol Television) services.

TelcoTV 2005 sees the official US launch of Packet Vision (Booth 418), developers of a new delivery platform that enables many highly-targeted IPTV advertisements to be shown simultaneously in one avail. Demographic groups, individual households – or even specific TV sets - can be targeted. The system also gathers information about viewers' reactions, enabling advertisers to see whether an ad was watched and to explore new, interactive forms of advertising like narratives, telescoping and web-based ads.