No, this is not a joke, this is a webisode.
Sprays In the City tells the story of Spritzy, the feisty Wish-Bone Salad Spritzers Dressing and Spraychel, the captivating I Can't Believe It's Not Butter! spray. The two sprays pursue love in the big city fridge filled with drama, gossip and excess. They quickly find that their product benefits, like portion control and great taste, make them the center of attention.
What in the world is this you ask? Darn good question.
Unilever has decided to combe two of its spray brands – I Can't Believe It's Not Butter! and Wish-Bone – to launch Sprays In the City, a new animated series of webisodes. The series, which launches June 13 at
www.spraysinthecity.com, features the celebrity star power of Extra's Mark McGrath, Project Runway's Tim Gunn, and heartthrob Fabio.