and NBC Universal
have entered into a multi-year strategic partnership to leverage the strong content brands of NBCU with the unique advertising, promotional and audience research capabilities enabled by TiVo DVRs. As part of the agreement, NBC Universal’s 14 television networks and 10 NBC owned-and-operated TV stations will be able to sell TiVo Interactive Tags in combination with other NBC products and will subscribe to TiVo’s Stop||Watch second-by-second commercial ratings service. The announcement was made today by Tom Rogers, President and CEO, TiVo and Mike Pilot, President, NBC Universal Sales and Marketing.
As part of the agreement, NBC Universal will offer advertisers the ability to purchase TiVo's Interactive Tags in conjunction with other NBC advertising products as a way to enhance their campaigns on NBC broadcast and cable networks and owned TV stations. The tags allow viewers to click on an icon when watching a commercial to obtain more information about that advertiser and then return to the exact place they exited viewing. Tags also provide advertisers with an effective way to reach live, time-shifted or fast-forwarding viewers and to achieve deeper engagement through the opt-in requests for more information. NBC will also be able to offer its advertisers detailed reports on the results of campaigns that include TiVo Interactive Tags. Under the partnership, TiVo and NBC Universal will also work together to develop additional advertising products and will share revenue where appropriate.
NBC Universal will also begin utilizing TiVo Record Tags in its on-air promotions, which enable one-click recordings of NBC programming on any of its broadcast or cable networks when a promotional spot appears for the relevant show. NBC will use the Record Tags to help viewers discover the full breadth of NBC programming and to drive additional viewing.