Ad Exchange has already been selected by a leading supplier of IPTV to deploy targeted advertising in 2007. In addition, multiple IPTV providers are bringing Ad Exchange into lab trials for production deployments in 2007.
IMAKE’s newest release of OpenVision builds on years of unprecedented experience the company gained as part of 24/7 Real Media in the highly targeted internet advertising space. IMAKE is bringing this technology into the Video-On-Demand and IPTV environments. The Ad Exchange targeting engine supports content, context, demographic and subscriber based targeting rules. Subscriber targeting is enabled when Ad Exchange is used in conjunction with IMAKE’s OpenVision Subscriber Entitlement System. Using OpenVision, service providers can roll out new revenue-generating on-demand services and streamline the management of their advertising campaigns and targeted ad insertion.
OpenVision 4.2 strategic advantages:
OpenVision 4.2 includes the following key features and highlights:
Regarding OpenVision, IMAKE’s Chairman and CEO Mark Schaszberger said, “Advertising within an on-demand environment and eventually a Switched Digital Video environment has reached a level within Digital Video to support a business model that can provide a true business value to operators and content providers. We’re excited to bring a solution to subscribers that will hopefully make their viewing of ‘targeted’ advertisements enjoyable and ultimately bring additional revenue opportunity to operators and content providers.”
Because the OpenVision platform is based on open standards and not a proprietary architecture, it readily integrates with a wide variety of leading technology providers. These include encoders, navigation servers, billing systems, conditional access solutions, middleware, set-top boxes (STBs), video servers and navigation solutions from Motorola, Cisco, Sun Microsystems, NDS, Verimatrix, Widevine, Harmonic, Optibase, OpenTV, DigiSoft.tv, Alticast, Amino, ADB, and Microsoft.
Companies interested in seeing a demonstration of IMAKE’s OpenVision Solution Suite for VOD and IPTV can learn more by emailing firstname.lastname@example.org, visiting IMAKE online at www.imake.com/openvision, or calling IMAKE at 301-896-9200.