It’s hard to believe that it's not yet four years since the modern iteration of 3D reared its head at IBC
once more, chasing away the ghosts of 50s and 70s monster and disaster films as digital projection and post production power gave the viewer a technology fit for the 21st century. With numerous dedicated 3D channels already transmitting worldwide, set costs plummeting, and with no let up in the appetite for 3D films, the progress of the format since has been astonishingly rapid.
At the moment even the most downbeat assessments seem to point to a rosy future, with latest figures suggesting that there will be 11million 3DTV sets in the UK alone by 2016. And even if only 42% of owners of those sets will have activated 3D services, as a new Informa Telecoms & Media report suggests, that’s still over 4.5m viewers.