announces that long-time customer Beijing Gehua Cable TV Network has chosen BigBand’s industry-leading BEQ Edge QAM platform to deliver VOD to its customers. This new project follows the 2010 selection of BigBand's BEQ platform for Gehua's interactive HDTV and broadband Internet services. Adding high-quality VOD services is designed to satisfy subscribers' growing demand for content and add value to the overall cable offering, helping to reduce subscriber churn and generate greater average revenue per user.
Gehua's large-scale cable network covers all 18 districts of the Beijing metropolitan area and transmits more than 100 channels to 3.2 million people. Gehua and BigBand have had a strong history of successful deployments that have brought some of China’s most advanced digital video offerings to its subscribers. The cable provider relied on the BigBand Broadband Multimedia-Service Router to provide coverage of the 2008 Beijing Summer Olympics to more than 1.7 million of its digital TV viewers. BigBand’s BMR platform continues to be used today in Gehua’s digital TV network headend system for reliable delivery of video content.
Over 60 customers worldwide have deployed more than 900,000 QAM channels with BigBand. BigBand's industry-leading Edge QAM platforms provide combined support for broadcast, SDV, VOD, IP video, modular CMTS, and DOCSIS applications, including 3.0-compatible delivery service. From single purpose QAMs to a multi-service platform, the company offers service providers the flexibility to choose the right platform for their deployment, space, and power consumption needs.