has launched a premium TV subscription video-on-demand to subscribers to Cablevision, Mexico’s leading cable provider. The new service will enable Cablevision subscribers to view a wide selection of their favorite premium TV series and children’s programs, blockbuster studio and independent movies and the latest music videos, with the ability to pause, rewind or watch the program of their choice over again – whenever they want.
The launch adds to the transactional video-on-demand service for the latest movies, which ODG launched with Cablevision and which was announced in October. Cablevision’s VOD services are delivered on a platform of SeaChange video back office software and video servers.
ODG specializes in the aggregation, content and service management of VOD services and is expert at working with operators and implementing marketing campaigns aimed at maximizing TVOD buying rates and SVOD subscribers and view rates. ODG has successfully managed VOD and Pay Per View (PPV) services for major cable and telco operators including Virgin Media in the U.K., SFR in France, KBW and Unity Media in Germany, OTE in Greece, and du in Dubai. The Company also launched the first mobile SVOD TV services with Three UK. The service launch will mark the extension of ODG’s reach to 20 platforms in 14 countries handling one billion VOD transactions per year in 10 different languages.
Cablevision is the largest Digital Multi System Operator in Mexico and is part of Grupo Televisa, the largest Spanish-spoken communication enterprise in Mexico. Cablevision successfully launched VOD and Catch-Up services in 2010, and is the leader in triple play entertainment and communication services and in providing the latest convergent technology solutions.