launched its content for VOD on the Neuf Cegetel
IPTV platform in France as part of Neuf's Triple-Play offer. Neuf TV offers more than 200 TV channels, including all leading French and international channels, and a library of 5,000 VOD/SVOD titles, featuring news, series, movies and documentaries. With respect to Private, Neuf VOD will provide access to hundreds of titles from Private's extensive proprietary movie library, including both new releases as well as classic blockbuster titles.
Peter Cohen, COO of Private Media Group commented: "We are delighted with being able to feature our content on Neuf Cegetel's platform, which with 750,000 subscribers has a 30% market share of the French IPTV market. With this launch we have taken another step forward in our aggressive IPTV rollout in the dynamic European IPTV/VOD market* and now have our content accessible to more than 90% of French IPTV subscribers." Cohen continued: "France, with its population of 62 million people, is currently the overwhelmingly dominant and most rapidly growing IPTV market in Europe and consequently we expect this development to have a very positive impact on our business going forward."
During 2007 the European IPTV market grew by 60% to 6.4 million IPTV subscribers. At the end of 2007, Private had entered into agreements supplying content for VOD services to a total of 24 major platform operators in 11 countries in the region, thereby gaining 70% market coverage with 4.5 million subscribers.