Truveo revealed that its video search engine has reached an audience of almost 40 million monthly unique visitors – according to comScore MediaMetrix*. Since October of 2006, Truveo has also seen a 50% month-over-month increase in usage** across all of the websites powered by Truveo
While the amount of video on the Internet has continued to grow at a tremendous rate, there have been major shifts recently in where this video can be found. Content owners are forcing video destination sites to remove tens of thousands of copyrighted videos—which often are among the most popular videos. Often, these videos are still legally available elsewhere on the Web, leaving video search engines as the only one-stop-shop where consumers can find video.
"Last year Internet video hit the mainstream, but this year it's consumer's use of video search that is exploding as people look for a one-stop-shop for video. We've seen steady growth since we launched, but the recent 50% month-over-month growth we are now seeing represents a fundamental shift in user behavior," said Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video. "Users are realizing that their favorite video may no longer be available on video sharing sites due to copyright issues, but they can still easily find legal versions of those videos elsewhere on the Web through a video search engine like Truveo."
In addition, Truveo, which already powers some of the most popular video sites on the Web, extended its reach with a number of significant new partners who are using the company's video search engine to power video search on their websites and applications. These new partners include: Brightcove, Clevver, CSTV, Flock, Pageflakes, Find Internet TV, PureVideo, Qwest, Search.com, Sportingo, Netvibes, Widgetbox and YourMinis. These new partners join AOL Video, AOL Search, Excite, Infospace, Microsoft Corporation and hundreds of others who are already using Truveo.
Truveo has rapidly become the leading video search engine because its advanced "Visual Crawler" technology is able to find more of the videos available on the Web and more meta-data about each video making for a more satisfying and successful search experience. Partners are flocking to Truveo because of the company's industry-leading suite of open video search APIs available at http://developer.truveo.com
. These APIs enable developers and website operators to build applications with powerful video search and discovery features that access Truveo's extensive index of tens-of-millions of online videos.
*comScore Media Metrix, March 2007 Custom Run
** AOL Internal Data, May 2007