has dropped its registration requirements for NCAA March Madness on Demand, giving immediate access to the video player to a large network of sites across the Internet. CBSSports.com has created a Developer Platform, located at http://www.ncaa.com/mmod/developer
, giving sites all the necessary tools and information to link directly to live streaming video from one of the world's most popular sporting events.
NCAA March Madness on Demand will be available at NCAA.com as well as links on CBSSports.com, the CBS Audience Network, sites for CBS television and radio affiliates, online video leader YouTube, other major sports websites such as ESPN.com, Yahoo! Sports and SI.com and leading social sites like Facebook.
The NCAA March Madness on Demand promotion on Facebook is part of the recently launched "CBSSports.com Tournament Brackets" application on Facebook Platform. Located at www.facebook.com/brackets
, CBSSports.com Tournament Brackets is available to the site's more than 67 million active users both online and via CBS Sports Mobile, creating a cross platform experience for all NCAA basketball fans that should drive tremendous traffic to NCAA March Madness on Demand.