Worldwide IPTV service revenues are forecast to cross US$42.6 billion by 2014, reflecting a CAGR of 60.2% over the analysis period 2004-2014. Currently, United States and Europe are generating substantial service revenues, when compared to Asia-Pacific because of higher ARPU (average revenue per user) in these regions. The number of IPTV subscribers in worldwide market is projected to exceed 248 million by the end of 2014.
Currently, IPTV is regarded as an application that enables the triple-play combination of services. Telcos have grabbed the opportunity to move beyond the traditional markets of communication industry. Telcos and media companies together evolved what is known as the ICE market, a mix of information, communication, and entertainment. However, IPTV is yet to take off. There is also inadequate knowledge about the prevailing consumer experience with iPTV. Therefore IPTV, which is expected to be huge success across the world, is experiencing hurdles in its commercialization. IPTV services do not solely depend on the bandwidth availability, but, rather operators need to integrate end-to-end solutions for offering high-class video services through streaming technology.