Gaming technology company, Zone4Play
, announced on March 11th that it has acquired the minority interest in SMS-TV gaming innovator MiXTV
. According to the agreement, Zone4Play with obtain sole ownership of the MixTV's patented Broadcast TV technology.
MiXTV will be launching their groundbreaking Broadcast SMS-TV Interactive fixed-odds betting together with The Poker Channel in mid-April. The company is already in negotiation to sign additional agreements in the UK. Broadcast TV's proprietary technology uses mobile messaging to bring interactive gaming and communities to subscribers without a return-path, and create an up-close, personal and "sticky" virtual community around a TV channel. The SMS-TV gaming innovation facilitates the combination of live/pre-recorded programming on TV with viewer's mobile phone real-time interaction to provide broadcasters, operators and content providers with an extremely powerful tool for delivering highly entertaining Participation TV content.