NBC Universal will begin making full-length primetime on demand programming available over US wireless networks for the first time. In addition to their primetime video-on-demand line-up, the two companies will offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers, which will debut on the MobiTV service in second quarter. CNBC and MSNBC were among the first networks launched on the MobiTV service in 2003.
Consumers will be able to access full episodes of select NBCU primetime shows starting at $1.99 for a 24-hour viewing period, although these rates are subject to change by participating wireless carriers. Current seasons of shows produced by NBCU Television Studios will be offered including "The Office" and "Heroes" from NBC, USA's "Monk," and SCI FI's "Battlestar Galactica."
Would you pay $1.99 to access NBC's shows via your mobile phone?