Imagine watching an archived episode of a popular show like Desperate Housewives via the Internet and clicking onto Eva Longoria's sweater to find the name of the designer with an information bar that allows you to add the garment to a shopping bag, and purchase it when you're done watching the show.
"Popular TV shows generate significant income from product placement on their shows, but until now a viewer couldn't purchase clothes or get information on a new car without a significant amount of research," said Greg Nakagawa, BroadRamp's chief executive officer. "Now, with a click of a mouse, someone can someday purchase the same sweater that Eva Longoria wore on Desperate Housewives and have it shipped to their home within a couple of days."
The technology could definitely be cool, i.e. if I could see the artist and title of every song I heard throughout a show. However, there is a question in the back of my mind on how much work it would take to tag
different products throughout an episode. This reminds me of the many content management workgroups I've attended where subject matter experts dream of tagging and chunking every piece of information in the enterprise. That sounds great in theory but would take thousands of man hours to even make a dent.