announce an agreement to develop and market LivePhotos, the first-ever application for automatic movie-making over IPTV platforms. LivePhotos combines Orca’s use-generated content capabilities with muvee’s automatic video editing and photo movie software to produce a groundbreaking new service designed to enhance IPTV service offerings. Orca will demonstrate LivePhotos, which is based on RiGHTv scalable architecture, at the IBC exhibition in Amsterdam in booth 2.230 from September 7-11, 2007.
Orca Interactive plans to offer LivePhotos with its advanced RiGHTv IPTV middleware by the end of 2007. It will be a part of a comprehensive on-demand UGC platform enabling triple-play service providers and network operators to differentiate their offerings and drive new revenues. In addition, Orca and muvee will also consider jointly marketing the new UGC application as a stand-alone solution compatible with all IPTV platform types.
Powered by muvee’s patented technology for automatic video editing, LivePhotos will enable subscribers to create personalized video albums from their photos and video clips, accompanied by their preferred style of music. Orca’s flexible user interface adds easy-to-use functionality for creating instant home movies over IPTV, bringing the fun and magic of movie-making to the television screen.