The rise of Smart TV poses tough questions around audience engagement. TV broadcasters, such as Endemol, today compete with video content available on the internet, tablets and mobile phones. But internet-enabled TVs – or the Smart TV – take’s the battle for viewers direct to the living room.
The traditional lean-back TV experience is being shaken-up by interactive services, such as Netflix and Shazam, available on Smart TVs. With the Smart TV global market predicted to grow to $49bln, over the next three years, the battle is set to intensify.
Shazam capture viewers’ attention with more interactive experiences. David Jones, Executive VP, Shazam says: “Shazam extends programmes and adverts to the second screen – the mobile device. So, you can take a TV ad for a film and give people the option of buying a ticket, and even having a calendar-reminder placed on their phone.”