announces the release of its first-ever VideoIndex report
in conjunction with the launch of VideoMind, a new website dedicated to sharing insights, articles, videos and research related to online video. The VideoMind Video Index is based on Ooyala’s analysis of more than 1 billion daily analytics pings, which reflect the anonymized viewing behavior of over 100 million unique monthly users in more than 100 countries. The VideoMind Video Index will be issued quarterly and will be available on VideoMind.
Findings from the VideoMind Video Index report suggest that tablets and mobile devices are changing the way people engage with video online and device types strongly influence viewer behavior. The report found that, on average, tablet viewers watched videos nearly 30 percent longer than when watching on their desktop — and were more than twice as likely to complete an entire video.
In addition to the Video Index, VideoMind offers unique insights into the world of online video and personalized digital media, along with analysis, interviews, research, infographics and coverage of industry trends. The new website serves as a gathering place for industry participants and other individuals interested in creating the future of personalized online video. Topics covered include social TV, video analytics, mobile video, monetization, TV everywhere, video marketing and more.
Ooyala's technology helps media companies andmarketers around the globe manage, monetize, deliver and analyze their videos across a variety of platforms and devices. The information generated each day provides Big Data insights into global viewer engagement, multi-device viewing, content discovery, sharing via social media, and hundreds of other trends and variables.
Other key findings of the VideoMind Video Index report indicate that, compared to Twitter, Facebook was the most popular way to share video — although there were regional differences in this trend. Facebook was 17 times more popular than Twitter in Italy, for example, but the two social media sites were used more or less equally in Japan. Viewers were also found to watch more video content on their desktops on weekdays. Finally, while connected TV devices and game consoles represented a small amount of total plays during Q3, video played on these devices tripled.
Additional highlights from the report are included below.
In Q3 2011:
- iPads dominated the tablet market, accounting for 97 percent of total hours of video played.
- Viewers were slightly more likely to complete an entire video when watching on an iPad than when watching on an Android tablet.
- Viewers exhibited a strong preference to watch long-form videos on tablets, connected TV devices and game consoles. Videos 10 minutes or longer accounted for 56 percent of the time played on tablets and 84 percent played on connected TV devices and game consoles.
- Viewers were generally more engaged when watching on a mobile device than on a desktop — even for long-form videos. On average, twenty percent of mobile viewers completed three quarters of a video compared to 18 percent for desktop viewers.
- The amount of video played on connected TV devices — such as Google TV and Boxee — and game consoles grew as much as 200 percent in some instances.
- For online videos more than 10 minutes long, viewers were more than twice as likely to complete a video when watching on a connected TV device or game console than when watching on a desktop.