An analysis of the top 75 media economies across North America, Latin America, Europe, the Middle East and Asia Pacific by the leading media information provider SNL Kagan
, evidences strong growth prospects for IPTV.
The analysis notes that IPTV adoption has increased at a 92.4% compound annual growth rate over the past six years and forecast that over the next four years:
- Western Europe will continue to lead the world in IPTV subscriptions, reaching 26.7 million households by 2014.
- China will become the second largest IPTV market, reaching 12.4 million IPTV subscribers by 2014 and pushing the U.S. into third place.
- Latin America and Eastern Europe will see subscriber increases at respective 114% and 24.4% compound annual growth rates between 2010 and 2014.
- IPTV video service revenues will grow from $12.9 billion in 2010 to $27 billion in 2014, equal to 11% of global pay-TV revenues.
The global move towards IPTV service adoption is being driven by a handful of telcos, with the top five operators accounting for 44.3% of the global IPTV subscriber base at year-end 2010.
In the U.K., BT is well-positioned for strong growth, due to BT Vision’s adoption of an innovative hybrid IPTV/DTT technology that leverages the U.K.’s popular Freeview DTT service.