will demonstrate its content protection solution to protect experiences powered by Microsoft Silverlight. Widevine's cross-platform content security technology is a Hollywood studio approved DRM standard in use today by several major content providers and studios to encrypt and protect premium content offerings which now can be delivered in Silverlight. Widevine will demonstrate its Cypher for Digital Media solution in the Microsoft booth at the National Association of Broadcasters conference in Las Vegas.
Widevine's DRM solution demonstrates a cross-platform digital delivery solution that securely delivers content to all major browsers running on the Mac OS and Windows operating systems. This cross-platform support has long been a considerable barrier and obstacle for both the content community and consumers. It allows for major studios, networks, broadcasters and sports leagues to utilize a single distribution and content security platform serving all users. In turn, these greater opportunities for efficiency and monetization enable content owners to profitably offer an attractive user experience to consumers, regardless of computing platform.
Microsoft Silverlight enables the delivery of high-quality video to consumers and has been gaining widespread adoption throughout the digital media industry. Widevine has been engaged with the Hollywood studio system for nearly a decade for both IPTV and Internet delivery to facilitate cross-platform, ubiquitous content security.
When a consumer selects a Silverlight-based episode or movie, Widevine's DRM will protect the content during delivery, storage and playback in a browser. An additional level of post-decryption digital copy protection technology from Widevine further monitors, detects and responds to the hundreds of screen scraping and recording utilities available on the Internet today. Increasingly, content owners are demanding this level of protection to prevent widespread piracy.