The NBA will employ Microsoft Silverlight on NBA.com
to further enhance the online video experience for NBA fans around the world. Microsoft Silverlight, a cross-browser, multiplatform plug-in for delivering the next generation of media experiences and rich interactive applications for the Web, will also be utilized on WNBA.com
NBA.com will feature a full-screen NBA photo gallery, offer video highlights and deliver additional interactive applications throughout the site using Microsoft Silverlight. Through the use of Microsoft Corp.'s new application, the NBA will be able to provide further access to its extensive digital video library, integrate the video experience seamlessly into the site, and ultimately provide fans with access to more online video features.
Microsoft Silverlight enables the fast delivery of high-quality video to all major browsers running on the Mac OS or Windows operating system. As a part of its relationship with Microsoft, the NBA will continue to explore additional opportunities to display video and photos throughout the site.
This season, NBA.com is once again providing fans with access to a full season of live NBA game webcasts with NBA LEAGUE PASS Broadband and is offering more broadband highlights than ever before through NBA TV Broadband. In addition, throughout the 2007-08 NBA season the new Download Store on NBA.com will allow fans to download to their computer full NBA game broadcasts shortly after games conclude.
Overall, NBA.com continues to establish new traffic records for video usage on the site. During November -- the first month of the 2007-08 NBA season -- NBA.com set the all-time monthly record for video streams, with more than 38 million, representing an increase of 95 percent compared with the same month last season. The previous all-time monthly record, of more than 30 million video streams, was established in February 2007.