Lightningcast announces its Mobile Video Advertising Solution. The Mobile Video Advertising Solution seamlessly and dynamically inserts targeted, audited video ads into real-time ("mobile TV") and/or on-demand mobile video streams.
Building on the success of its in-stream broadband advertising insertion technology currently used by customers like AOL, ABC News, Microsoft, MTV Networks, A&E Networks and others, Lightningcast developed its Mobile Video Advertising Solution to meet the specific needs of mobile video service providers.
The key benefits of the Lightningcast Mobile Video Advertising Solution are 1) its ease of integration into existing infrastructures and player technologies; 2) its ability to insert ads (or block and replace existing ads) into both real-time broadcast content ("mobile TV") and on-demand clips; 3) its ability target to content, users and/or location; and 4) its robust auditing, reporting and audience measurement capabilities.
View the Lightningcast Mobile Video Advertising Solution
here.