Results from the newly completed IMS Research
study IPTV: A Global Market Analysis – 2011 Edition, indicate that the worldwide IPTV subscriber base in 2015 will exceed 70 million. Currently, the market size stands near 36.5 million.
John Kendall, IMS Research Market Analyst and author of the study states, “Most of the current growth for the platform is centered in Western Europe and China. However, while China is expected to continue to experience double digit growth rates year over year, IPTV in several Western European countries is reaching the saturation point.”
The emerging markets of Latin America and Eastern Europe are also expected to be IPTV hotspots. “Eastern Europe is a mixed bag,” Kendall continues. “On the one hand, you have countries like Croatia, Slovakia, and Slovenia where IPTV growth has been rapid, due to significant capital expenditure and robust network infrastructure. Russia has also experienced substantial growth for the platform on a country-wide basis. However, in Romania or Poland, there is a much more nascent IPTV market, primarily due to poor network infrastructure and highly competitive pay-TV markets.” Kendall goes on to add that he does expect the market in Eastern Europe to follow the worldwide trend and double in size by 2015.