In 3Q-2010, net subscriber addition in the global pay-TV market increased 2% over 2Q-2010 according to ABI Research’s
recent pay-TV market data.
“The global number of pay-TV subscribers reached 692 million in the third quarter of 2010,” says ABI Research practice director Jason Blackwell. “Pay-TV subscriber growth is holding steady in a number of world regions.”
Pay television markets have experienced many changes due to the entry of a number of new television platforms. These new platforms, such as digital terrestrial TV and online video, are stimulating more competition to the traditional pay-TV services. As a result, we are seeing slower subscriber growth in satellite and cable television services. The slow growth in subscribers is notable especially in Western Europe and North America where the penetration rate is high. However, satellite and cable TV growth is expected to remain strong in the regions such as Eastern Europe and Latin America.