3D TV content and hardware represents a significant opportunity for retailers to improve their revenues and margins. With 3D content availability expected to grow rapidly from this summer, a growing number of consumers will be looking to replace their existing TVs, DVD players, packaged media and cameras with 3D enabled replacements. Given that 3D TV, Blu-ray players, cameras and movie and game titles are all expected to sell for a premium over 2D versions and each viewer’s eyes will need 3D active shutter glasses, which currently sell for $150-$200 pair, the opportunity is significant. How retailers execute on this opportunity will be critical.
In addition, connected TVs also represent a significant opportunity for retailers as they provide another path for retailers to get into the home by getting placed onto the TV GUI allowing for easy viewing of weekly promotions, facilitating the scheduling of appointments and more.