Microsoft launched its MSN Video Player
, a video-on-demand service that enables U.K. consumers to watch TV anytime, anywhere at no extra charge.
The product, which has been piloted since August, has an expanded library of content amounting to over 1,000 hours of the U.K.'s top TV shows such as Kingdom, Waterloo Road and Skins, the company said. Many of these are available in High Definition, or HD.
Further content deals have been signed with other providers including Endemol, the Dutch producer of reality-television program Big Brother, All3Media, Shed Media and the BBC's commercial arm, BBC Worldwide.