Concurrent announces a new software release for its MediaHawk line of video servers. The release is SCTE-130 compliant and features many new functionality and capacity enhancements, most notably play list support enabling advanced advertising.
The SCTE-130 standard supports a unified platform for addressable advertising, providing inventory and placement definitions, while merging content and subscriber metadata for targeting zones - or, in a unicast environment, for targeting individuals. Concurrent has already upgraded many of its Everstream data collection and management products to comply with SCTE-130 standards. With the addition of play list support to the MediaHawk video server, Concurrent can now supply an end-to-end solution supporting targeted ad insertion, ad bumpering and ad replacement.