Mefeedia released their second quarterly "State of the Vlogosphere" and found that more and more content creators are launching their own video websites and using video sharing sites such as YouTube as promotional tools for their own sites.
Where are the video blogs?
According to the data collected by Mefeedia, 61% of episodic online video is on independent websites, 14% on Blip.tv, and 9% on YouTube. Get the full online video statistics here. One key trend: YouTube's percentage dipped from 11.1% to 9%. Fewer vloggers on YouTube? No, just that an increased amount of vloggers on YouTube appear to also be setting up their own video blogs via blogging platforms, thus causing an overall decrease in the YouTube percentages. To support this, independent websites' market share was u, increasing from 56.9% to 61%. More and more producers are going independent and trying to attract audiences from a variety of different video sharing sites.