ABI Research's newest study of the IP-STB market has revealed some noteworthy new dynamics. The report includes a SWOT analysis of the major IP-STB vendors worldwide which highlights Motorola's recent emergence as a strong and prominent player.
"Motorola already had a good pedigree with STBs in general," says principal analyst Michael Arden. "When Motorola acquired Kreatel — itself an IP-STB leader — it gained much greater entrée into the European market and others outside its traditional North American base. In addition, the company owns proven technologies from its own and others' video platforms."
Motorola's involvement with the ongoing rollout of telco TV services by Verizon has helped as well. Although AT&T is starting to picking up steam, Verizon will be the market driver in North America, which means Motorola is very well positioned in a rapidly growing market. This trend will accelerate over the next few months, as Verizon pushes its network into new regions.