announced continued momentum on its leadership with service providers around the world in delivery of video/IPTV services over its IP Next Generation Network (IP NGN) reference architecture.
Cisco has unmatched video/IPTV networking deployment experience, with platforms and technologies that enable scaling to millions of subscribers quickly and easily and with a lower total cost of ownership (TCO) than others. Cisco's approach enables providers to improve the subscriber experience and increase average revenue-per-subscriber (ARPU) by offering enhanced viewing options, improved security and proven reliability. This is based on improved service control, intelligence within the aggregation layer and scalability at the network core. The Cisco IP NGN architecture gives providers an open platform for service differentiation, allowing them to move beyond video/IPTV to develop and deliver a variety of integrated media services in the connected home.