Octoshape announces a strategic partnership with leading software development company Craftwork, which specializes in solutions for the Digital TV industry.

Over-the-top consumer offerings are rapidly evolving in the industry, bringing with them a host of challenges. Video quality, network capacity, profitable business models, and time to market concerns are each issues the industry faces everyday. Producing TV quality living room experiences on high-resolution devices is a clear milestone to reach in the industry.

The partnership between Craftwork and Octoshape makes these goals attainable. The Octoshape Infinite HD platform brings the highest quality video in the space into the living room. Different than traditional OTT adaptive bit rate technologies, Infinite HD is able to sustain quality without the need to shift in and out of HD resolution. This replicates the experience the consumer is accustomed to in the living room. Infinite HD also brings an innovative suite of Multicast technologies offering efficiency models to the last mile enabling the telco / operator to roll out these services without upgrading their infrastructure.

Craftwork brings a wealth of experience in integrating linear and VOD Digital TV services for large operators and content providers. Craftwork is providing pre-integrated ARM Cortex A9 STBs to rapidly deploy these cost effective OTT solutions for providers. The pre-packaged and custom UI development options have already resulted in several key client integrations around the world.