Infonetics’ newly published newsletter, “IPTV services getting highly personalized, highly integrated, portable, on-demand,
” includes some revealing and exciting excerpts from the research firm’s 2011 Global Service Provider Survey.
The results confirm one thing that’s fairly obvious: most service providers are moving beyond basic video offerings and are now providing consumers with highly-integrated and portable on-demand viewing experiences.
What’s more interesting is that the survey says that by 2012, 63% of IPTV service providers plan to support multi-screen viewing across PCs, tablets, and smartphones. This is a real recognition by service providers of what’s happening in homes across the planet – that families are voraciously and simultaneously consuming streamed HD video on devices other than the traditional set-top box/TV couple. Viewing habits are certainly changing. Teenagers have been hooked to their laptops for a while, socializing and interacting, so viewing live content is a natural next step. And certainly, new slick portable screens such as the iPad are driving the revolution further.
Consumers are going to step up and buy these new Telco services if, and only if the service providers bring with them a wireless home network that’s completely transparent to users, and that streams video perfectly to every platform in the home. Any serious IPTV service provider has to offer video-grade Wi-Fi that guarantees quality of service for wireless HD streaming of content to innumerable devices in the home, including stationary devices like set-top boxes, as well as all the portable devices – laptops, tablets, PMPs, and so on.
It’s good to see the service providers understand how we’re all consuming video at home. Now they just all need to take that last step of making sure we all have a wireless home network that supports today’s video lifestyle.