has prolonged its exclusive live broadcasting rights to UEFA Champions League football in Sweden, Norway and Denmark, until the end of the 2014/2015 championship in the Spring of 2015. The rights include, but are not limited to, broadcast coverage on free-TV, pay-TV, mobile devices and the Internet.
MTG will broadcast all of the Champions League matches on its free-TV and pay-TV channels in Scandinavia, and will also make them available on its multi-screen internet-based video streaming service Viaplay, which offers live coverage of premium sports events to personal computers, tablets, smart phones and internet-connected TV’s. MTG already holds the exclusive broadcasting rights to the UEFA Champions League until the end of the 2011/2012 season and has broadcast coverage of the championship since 1993.
Swedish viewers will be able to watch the Tuesday games live on free-TV channel TV10, and Wednesday games live on pay-TV channel Viasat Football. Viasat will also broadcast additional coverage on its portfolio of thematic pay-TV channels.
Norwegian viewers will be able to watch the Tuesday games live on pay-TV channel Viasat Football, while the Wednesday games will be broadcast live on free-TV channel Viasat 4. Additional coverage will be shown on Viasat’s portfolio of thematic pay-TV channels.
Danish viewers will be able to watch the first pick games on Tuesdays and Wednesdays on free-TV channel TV3+. Second pick games will be made available on TV2 SPORT, the joint venture sports channel that MTG operates together with TV2 Denmark. Additional coverage will also be made available on Viasat’s satellite pay-TV platform.
All of the UEFA Champions League games will also be made available on Viaplay in each of the three countries.
The rights have been acquired via TEAM Marketing, UEFA’s world wide agent for the exploitation of commercial rights to the UEFA Champions League.