unveils Ooyala Everywhere, a suite of integrated technologies and services that deliver professional video across mobile devices, connected TVs and browsers. With Ooyala Everywhere, rich, personalized viewing experiences can now be offered directly by the content creator or distributor to consumers, and can be fully monetized through ads, subscriptions, and pay-per-view.
Additionally, Ooyala announced the Ooyala Everywhere Partner Network, a global network of device makers, software providers and broadcasters focused on the delivery and monetization of professional video to connected devices including TVs, tablets, smartphones and browsers.
New Revenue Opportunities for Operators, Broadcasters and Studios
Ooyala Everywhere shortens the time to market for branded subscription video services. Content is protected by fully integrated digital rights management solutions including Adobe Flash Access, Widevine and Microsoft PlayReady.
Ooyala Personal Playback is a new universal login and entitlement service that authenticates users across an operator’s CRM or a third-party service like Adobe PASS or Ooyala’s own subscription management service. This gives content distributors the ability to monetize video consumption across all connected devices.
Connected Living Rooms, Connected Lifestyles
As part of its Over-the-Top initiative, Ooyala has partnered with a host of companies to extend the reach of online video. Ooyala Everywhere enables vast libraries of diverse content to be consumed in connected living rooms with the use of partner technologies from Roku, Boxee, Google TV, YouView and connected TV makers including LG Electronics and Panasonic.
Industry research shows that Internet TV is a vast and rapidly growing market. According to recent research from Informa Telecoms & Media, OTT-to-the-TV viewers will outnumber IPTV viewers by 2013, and 380 million people globally will view online video via connected devices such as TVs, games consoles or set-top boxes by 2015.
Sales of Internet TV-enabled devices will increase six-fold between 2011 and 2013, Appliance Magazine estimates. Additionally, according to Nielsen Research, online video consumption is up 16 percent from last year. Of note, approximately 44 percent of all online video is being viewed in the workplace. Nielsen also found that Americans watch network programs online when they miss an episode or when a TV is not available.