and Yahoo! Japan have entered into a strategic technology and distribution agreement that will bring professional video to the world’s second largest population of Internet users.
Through the multi-year agreement, Ooyala and Yahoo! Japan will collaborate on a broad-scale initiative to optimize business results for Japanese broadcasters, publishers, advertisers and content creators. Yahoo! Japan will standardize on Ooyala technology across all of its properties for initiatives such as cross-platform video delivery, subscription and advertising services. With Ooyala, Yahoo! Japan will deliver rich video experiences on connected PCs, smart phones, tablets and televisions in the Japanese market. Additionally, Yahoo! Japan will both sell Ooyala video technology and provide support for thousands of media publishers and brand marketers that use Ooyala.
Yahoo! Japan serves tens of millions of unique users per month and is ranked the 12th most trafficked site in the world, and 1st for all Internet traffic in Japan.1 Additionally, Yahoo! Japan serves approximately 40 percent of the online video in Japan. The partnership gives Ooyala access to Japan’s largest and most rapidly expanding Internet property. It paves the way for rapid evolution of online video delivery, analysis and monetization in that market.
According to comScore, 60.4 million Japanese adults watch online video at least once a month with an average of more than 12.5 hours of video viewing each.2 Forrester Research reports: “Japan's online community is wired for rich media. Among adults who use the Internet in Japan, 94% have broadband in the home, 96% have at least one mobile phone, and 81% have at least one Internet-capable mobile phone.” 3 Additionally, Forrester estimates that online video consumption will reach 106 million users in Japan by 2013.4
The multi-year partnership paves the way for Ooyala and Yahoo! Japan to collaborate on future video innovation in the rapidly growing Japanese market.