is partnering with YouTube to make short-length and long-form Univision videos available on the YouTube.com website. Univision, TeleFutura and Galavision television programs will be featured and promoted throughout the YouTube.com website. Content will be updated to include relevant offerings as well as an extensive archive of library programs. In addition to top Univision shows, users will have access to Univision.com videos across key content categories, as well as unique footage from Univision celebrity interviews and special events such as next year's "Premio Lo Nuestro a la Musica Latina" (Lo Nuestro Latin Music Awards). Univision will also be using YouTube's leading Content ID technology to more effectively track user engagement and monetize Univision content uploaded by YouTube users.
This partnership solidifies Univision Interactive Media's leadership position as it provides premier advertisers with unique sponsorship opportunities, including new inventory for display ads. This further establishes Univision Interactive Media as the ideal vehicle for advertisers to connect with U.S. Hispanics anytime, anywhere.