thePlatform has been selected to manage and publish online video for the Big Ten Network. Specifically, thePlatform will provide centralized back-end management support for two major video initiatives, one aimed at serving international audiences outside the U.S. and Canada, and the other serving domestic sports fans.

The Big Ten Network, a joint venture between Fox Cable Networks and subsidiaries of the Big Ten Conference, is the first nationally distributed network dedicated to covering one of the premier collegiate conferences in the country. For international fans, the Big Ten Network will utilize thePlatform's media publishing system to manage the Big Ten Network's new international streaming package, the "Big Ten Ticket." All televised Big Ten Network football and men's basketball games will be available live and on-demand online to viewers living outside of the United States, Canada and the Caribbean on www.BigTenTicket.com. The Big Ten Network will televise between 35-40 football games and 105 regular season men's basketball games, plus three Big Ten Tournament games, in 2009-10.

For North American audiences, thePlatform's media publishing system will also support the Big Ten Network's webcast of a wide-range of other sports video for the fans of the University of Illinois, Indiana University, University of Iowa, University of Michigan, Michigan State University, University of Minnesota, Northwestern University, Ohio State University, Pennsylvania State University, Purdue University, and University of Wisconsin.

thePlatform publishes video, and other media, to PCs, mobile devices, and TV. Media companies use thePlatform's media publishing system as their open, central hub for managing, monetizing and syndicating billions of professionally produced online video views annually.