A new global report from MRG
shows how hybrid IPTV STBs are helping IPTV Operators "jump-start" early service deployment or extend the reach of their existing video IP Networks. By merging existing digital video broadcast programming with IPTV services, Operators are finding they can significantly slash CapEx and lead-time costs from typical IPTV deployment costs. In 2008, there were already 14.4 million installed hybrid STB units worldwide, with estimated growth to 22.3 million in 2012.
The report explores how hybrid IPTV STBs can receive broadcast digital channels from Satellite, Terrestrial or Cable -- plus from a managed IPTV (on-demand) service. By using existing broadcast sources in addition to on-demand IPTV service, the content acquisition and early network infrastructure requirements are simplified significantly. "Use of hybrids can solve some serious problems presented by technical restrictions or lack of content," says MRG Analyst, Huw Price-Stephens, MRG Analyst. "They can also create new and bigger problems unless acquired with an effective exit strategy, which does not require swapping out the STBs."
In addition to the forecast, the report explores and ranks the ten major market and operational drivers of hybrid STB usage in various countries, including drivers related to Core and Access Network issues, HD Access, Content Acquisition, Risk Reduction, Time-to-Market, Regulatory and other issues, each examined with a strength/weakness analysis of the solutions.
The report also offers a "faster-growth scenario," which shows growth with an earlier economic recovery in 2009 -- including North America, Asia, Europe and ROW (Rest of World).