Television is taking radical new forms on the Internet
Ubiquitous broadband has sent online video viewing rocketing, with more than 13 billion views per month in the USA. Social networking sites such as MySpace and Bebo are now major audience aggregators that commission original Web shows tailored for their members.
The face of television is being transformed by Internet programming. Hundreds of online comedies and dramas are now in production in American and Britain, inspired by the massive and controversial success of Lonelygirl15.
New business and production models are evolving with them, particularly in product integration and branded entertainment.
Web shows are a unique medium with new commercial and creative opportunities - radically different from producing a TV series or launching a 30-second TV ad campaign.
Formats interact. Audiences shape storylines and talk back to characters. Formats cross over platforms: Web, mobile, TV, DVD, even books. Formats pioneer innovative business models.
Futurescape presents the first report on this dynamic sector. It provides comprehensive, in-depth analysis to bring readers up to speed as rapidly as possible. Who's involved?
International advertisers, agencies, broadcasters, producers and Internet media owners are all active: Ford, P&G, Unilever, Sony, Ogilvy, MindShare, NBC, Channel 4, Endemol, FremantleMedia, Bebo, MSN and MySpace.
They're successfully engaging online teens and young adults - and other key demographics, such as busy mothers.
But this new medium requires them to compete and co-operate in unprecedented business partnerships.
The Birth Of Online TV is Futurescape’s third report analysing the fast-growing online television industry and can be ordered here
. Other titles include WeVision (Click here to view more details
) and UK Web Shows Now (Click here to view more details