Digitization today pervades every aspect of our lives and has transformed how we consume content. The mass consumer market is demanding content on demand, anytime, anywhere, on any device. Broadband proliferation has led to new channels of video distribution and an amazing array of business models that are trying tap in to the lucrative and growing market for next generation video services.
Along with this tremendous opportunity and promise there are many challenges. Rapid changes in the market have sent content owners, distributors, aggregators, and syndicators scurrying to find technology to enable them to fulfill consumer demand and support emerging business models. Lack of awareness about available product and service options has caused many companies to invest in multiple technologies that have been difficult to integrate or get a healthy return on investment.
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