launches its new MediaModeler Content Management System, an advanced solution designed to enable telco operators to increase customer satisfaction and retention as well as monetize their web portals with a compelling online video experience. With the new powerful application tool-kit operators can provide subscribers with a more personalized user experience, and richer search and discovery features, enabling converged services across TVs, PCs and mobile devices. The system will be demonstrated at NXTcomm (Las Vegas, June 17-19, 2008) in booth SU7416.
According to recent research from The Diffusion Group, Pay TV viewers are spending more time watching broadband ‘over the top’ video. Specifically, 40% of broadband users are watching at least an hour of video per week on the Internet. Of those, approximately 30% are watching 25% or more of their TV online. Web-based video portals enabled by the MediaModeler Content Management System will provide those broadband users with enhanced search, discover and scheduling capabilities in a video-enabled environment that blends content from their television service operator as well as the open web.
The MediaModeler Content Management System is uniquely designed with a flexible database structure that supports fully customizable metadata profiles. In addition, the system is capable of automatically enhancing metadata associated with ingested video assets by interfacing with a range of 3rd party metadata services and Web 2.0 sources. These two features form the core of the MediaModeler system and allow operators to build rich search and discovery video portals by simply adding support for new sources of metadata. Easily integrating the rapidly expanding universe of metadata that characterizes Web 2.0 is essential to developing new, innovative video features.
The demonstration at NXTcomm will focus on the following features of the MediaModeler system: asset creation, content and feed ingest, library management, custom metadata definition, metadata enhancement from 3rd party sources, line-up management, search and filter, and video playout. A sample consumer web portal will highlight the best practices of a converged video experience, including end-user features that subscribers will increasingly demand be part of their Internet TV, IPTV or Mobile TV services.