Autobahn Platform will power all 2008 regular season games delivered live over the Internet on MLB.com’s MLB.TV
in high-quality at 1.2 Mbps. With tens of millions of monthly unique users to MLB.com
, 2,430 games and over 10,000 hours of live baseball being delivered over the 2008 season, this is the largest live streaming implementation of Internet TV in the world.
Built on Swarmcast’s patented multi-source streaming technology, the Autobahn Platform offers an unparalleled level of quality, reliability and scalability compared to existing solutions, where viewers experience rebuffering and other interruptions in service that undermine the overall user experience of online video. By blending multiple CDNs together, the Autobahn Platform bypasses limitations inherent to traditional streaming, ensuring that each viewer is watching video at the highest available bandwidth for their individual connection. On Opening Day, MLB.TV and Swarmcast delivered over 1.7 million live game streams, an unprecedented level of traffic that shattered previous opening day viewing records.
Swarmcast and MLB.com have been working together for two years to bring live games to fans. Growth in demand for baseball content, the direct correlation between video quality and user engagement, and past successes with the Autobahn Platform compelled MLB.com to strengthen and greatly expand the relationship. With the Autobahn Platform deployed as the primary delivery agent, MLB.TV is able to offer true Internet TV, creating a viable, revenue-generating distribution model for MLBAM.
To follow your favorite team and begin experiencing the benefits of the Autobahn Platform please visit: http://www.mlb.com/mlb/subscriptions/index.jsp?c_id=mlb