ViDeOnline announces that CCTV.com has awarded them the exclusive rights to package and create video advertisement partnerships for online video streaming broadcasts of the Beijing 2008 Olympic Games via Live and VOD channels on
http://www.cctv.com. CCTV is China's only main national television broadcast network with over 500 million viewers on their traditional broadcast channels. Over Internet and mobile phone platforms, CCTV.com's live streaming of the Beijing 2008 Olympic Games in Mainland China and Macao SAR, is a milestone in the history of the Olympic Games broadcast in the new digital media age.
CCTV.com will use ViDeOnline's O8 intelligent ad insertion network to deliver targeted online advertisements for the Beijing 2008 Olympic Games for Mainland China and Macao SAR coverage.
More than 75% of China's Internet users get their video entertainment, watching TV and movies on the Internet. According to China Internet Network Information Center, the administrative agency responsible for Internet affairs under the Ministry of Information Industry of the People's Republic of China, there are more than 200 million Internet users and more than 500 million mobile users in China. This represents the largest online and mobile population in the world.