Break Media will offer daily NBA video highlights on Break.com
throughout the remainder of the 2007-08 NBA Season. Break.com is a leading entertainment site with more than 18 million monthly users aged 18-34 years old, a prime demographic for the NBA.
The NBA video highlights will be available at http://www.break.com/nba
and includes a “NBA Highlights” channel on the site. The highlights will showcase the most stunning plays of each day and each week: the best assists, dunks and buzzer beaters. Break.com will also feature videos from the 2008 NBA All Star Game, including the Sprite Slam Dunk Contest, Foot Locker Three-Point Shootout, and T-Mobile Rookie Challenge and Youth Jam.
Break.com’s new “NBA Highlights” channel will offer advertisers another channel on the site to target the coveted 18-34 year-old male demographic. Top brands including Axe and Lionsgate among others are already using Break.com to maximize their advertising campaigns.
Break.com is the leading video entertainment site consisting of professional and user-generated content, featuring a ratings and filter system that allows advertisers to align with the right content.