Showtime Networks is taking its 2008 Primetime Emmy campaign online in a modern approach which provides members of the Academy of Television Arts and Sciences an efficient and eco-friendly option to screen eligible programming for awards consideration. Working with Internet TV leader Brightcove
they will deliver a customized Internet-based experience that allows voting members to view full seasons of Showtime's original series beginning February 15 and throughout the June balloting and final August judging phases. SHOWTIME is the first network to make entire seasons available to Academy members via the internet.
Showtime will utilize Brightcove's soon-to-be-released Internet TV service, "Brightcove Show," an innovative Internet TV application that delivers an instant, full screen, broadcast quality viewing experience direct to each member's computer through standard Web browsers. Instead, Showtime will send a brochure/ mailer with program information and select episodes on three DVD's along with a unique passcode that will allow access to an ATAS members only site, http://sho.com/foryourconsideration
, to view full seasons of its signature original programming eligible for Primetime Emmy Award consideration.
Members will be able to stream complete current seasons of "Weeds," "Dexter," "Brotherhood," "Californication," and "The L Word." Shows that have yet to debut on the network - "The Tudors Season 2," "Tracey Ullman's State of the Union," "This American Life Season 2," and a new television film "An American Crime," starring Catherine Keener (CAPOTE) and Ellen Page (JUNO) - will roll out throughout the campaign season as they become available.
This initiative is the first in an overall working partnership between the two companies, which includes Showtime's use of Brightcove for the programming and distribution of video content on www.sho.com
, the network's official home on the Internet.
The new Showtime Emmy site will be live exclusively to Television Academy members as of February 15, 2008.