AOL takes the next step in its ambitious global expansion effort with the launch of new local language versions of the AOL India portal and the launch of Truveo’s popular video search engine serving eight countries, including India. AOL.in
is launching content channels in the Hindi and Tamil languages, improving the breadth of AOL’s offerings at a time when the online audience in India is skyrocketing. The number of Internet users in urban India has grown by 28% in the past year, and about 60% of all active online Indians (30 million) prefer to read in local Indian languages. The Hindi and Tamil language portals will have language sections in News, Cinema and Astrology.
Building on the success of its industry-leading video search engine, Truveo
has announced plans to expand its rapidly growing service into several major markets for online video worldwide. The Truveo video search engine lets users search and browse through tens of millions of videos from thousands of sources across the Web, and reaches more than 40 million users a month in the U.S.
As the first step of this international expansion, today Truveo is unveiling video search sites for France, Germany, India, Japan, Korea, Spain, Taiwan, and the United Kingdom. In India, for example, users will be able to search relevant videos which are popular across categories such as Cricket, Films, Music, News, and more.
Over the next two months, Truveo will build on this expansion with the launch of video search sites in additional countries including Australia, Brazil, Italy, Mexico, The Netherlands, Russia and Turkey.