closes its seed round of financing with an investment from Adobe Systems Incorporated. Adobe joins noted investor and venture capitalist Will Hearst who has invested personally in the seed round. In addition to leveraging Adobe Flash Player compatible video technology as its content delivery platform, FORA.tv is distributing video content via the new Adobe Media Player. The Player offers high quality video and allows users to view their favorite content both online and offline via IPTV.
“Given Adobe’s rich history of innovation and technology leadership, its investment is clearly the ‘good housekeeping seal of approval’ for FORA.tv,” said Brian Gruber, founder and CEO of FORA.tv. “As FORA.tv breaks ground in new areas of video content delivery, we could not have found a more ideal investor and collaborator than we have in Adobe.”
“Adobe’s investment in FORA.tv signifies our belief in the company’s great opportunity to deliver a rich online media experience to consumers worldwide,” added John Leckrone, director of Venture Development for Adobe. “FORA.tv is making innovative use of Adobe’s Flash Player compatible video technology. The fact that our shared vision for richer content delivery comes to life via the Adobe® Media Player is a win-win for us all.”
FORA.tv joins a noteworthy group of content publishers distributing video content via the Adobe Media Player. Content available from FORA.tv includes each of FORA.tv’s channels as well as FORA Casts, representing featured content produced specifically for IPTV.