If you haven't already read all the hoo-raw about Hulu
, then check out Techcrunch
and The Motley Fool
with coverage on the planned launch coming in October. For some previous coverage, see Jason Kilar Named CEO of NBCU, News Corp Joint Video Venture
and NBCU and News Corp Detail New Online Video Site
Jason Kilar, CEO of Hulu, wrote on the new site, "Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we're building."
Ahh, yes...and just think about the possible mispellings--wholou, hoolu, hooloo, or huluhoop!
That's why they get paid the big bucks.