The new age of television has finally arrived. And it’s a little messy. Telecoms operators are now broadcasters, broadcasters are providing online video services and consumers are becoming content producers. Meanwhile, advertising revenue is falling due to fragmented audience, changing consumer demands and behaviour. It’s clear that the future has arrived, but the question remains: What are we going to do about it?
Put simply, being on television is no longer enough. Broadcasters must become multi-platform media gateways, with a presence on any platform their viewers care to use. Pay TV, be it over satellite, cable or IP, must offer not only the best content, but in the most attractive manner, whilst content owners and producers must tailor their output to suit the platform it is destined for.
Of course, this can all be done – the hard part is making it profitable.
Next Gen TV 07 gathers television’s key stakeholders together to examine the industry’s emerging trends, discuss their progress, share their experience and develop a clear and coherent vision of the future direction of the medium.
Next Gen TV 07 will provide you with the knowledge to exploit the enormous potential of the most powerful D2C medium available whether your interest lies in:
- The means of launching and sustaining an attractive VOD service, deploying a successful IPTV rollout
- Development of content to suit emerging distribution patterns
- The impact of internet video and mobile TV on media consumption patterns or the changing nature of TV advertising
The future of television may have arrived, but its history is yet to be written. Play your part at Next Gen TV 07