announces the official launch of its website, complete with a state-of-the-art, searchable video player and programming by many of the top names in outdoor television. The official launch caps a year of development in beta version and venture capital investment funding of the website created by three cable television veterans from the former The Nashville Network.
Currently streaming over 70 outdoor television titles, MyOutdoorTV.com features programming hosted by such outdoor legends as Hank Parker, Mark Sosin, Jimmy Houston, Larry Csonka, Roland Martin, Babe Winkelman, and many others. In addition, it includes over a dozen radio shows and links to more than 150 outdoor blogs. It allows on-demand viewing worldwide of more than 1400 half-hour national and regional shows by anyone with a high-speed internet connection.
MyOutdoorTV.com was created by three pioneers in outdoor television, the team that developed and launched outdoor programming for TNN. David Hall was co-founder and President of TNN and CMT. Under his direction, TNN grew to be a top-10 cable network in the US and Canada. Chris Moise, CEO of MyOutdoorTV.com, was also a TNN executive with additional experience in radio, print, and online community development. Dave Barton, former Director of Outdoors Programming at TNN, presided over an outdoor block of 17 programs.
The new site incorporates a search feature that allows viewers to search the thousands of videos for programming by name or keyword. Attracted by the powerful search tool, legendary fishing host Roland Martin commented, "With over 30 years of programs that I've produced, MyOutdoorTV.com makes it tremendously easy for viewers to find topics from my shows and watch them when it's most convenient."
One popular new section within the site is the "State Explorer," which provides video from various states and links to each state wildlife agency. Another new section sure to be a favorite with outdoorsmen is "MyOutdoorWiki," a viewer-created encyclopedia of tips and information. Other sections include Guide Listings, Travel, Cooking, The Showroom product demonstration videos, The Buzz news features, and more.
For its video platform, MyOutdoorTV.com is utilizing thePlatform, a subsidiary of Comcast, and their best-in-class broadband video ASP for content providers, broadband media sites, and mobile businesses. thePlatform's customers include ABCNews, College Sports TV, Comcast Interactive, Vongo, Telstra, and Verizon Wireless V CAST. The video delivery network will be managed by Limelight Networks, a high-performance content delivery network for digital media. Limelight is the content delivery network of choice for more than 700 of the world's top media companies, including Akimbo, Amazon Unbox(TM), Belo Interactive, Brightcove, "BuyMusic" @ Buy.com, DreamWorks, LLC, Facebook, FOXNews.com, IFILM, ITV Play, Metacafe, MSNBC.com, MySpace, NC Interactive, Valve Software, Radio Free Virgin, and Xbox Live.
"We're experiencing tremendous momentum with the acceptance of our leading-edge technology and unparalleled outdoor program offerings," said co- founder David Hall. "Viewers no longer have to be frustrated by the lack of outdoor shows on their local cable channels. With over 1,400 half-hour shows available on MyOutdoorTV.com, and many more to come, we're proud to provide the outdoor enthusiast the best on-line experience for watching outdoor entertainment."